As a marketing designer, I have been a part of implementing several types of digital marketing strategies for a variety of companies. As a consumer, I consider myself as someone who can be difficult to market to as I tend to avoid making any unnecessary purchases and can be very selective about the ones I do make. So, the products that I do end up purchasing must have done something right in order to get me to buy. The following are 3 case studies of products I have purchased recently and why I decided to purchase.
Content marketing takes an investment in time and resources, but any company can and should start using it right away. These are all outcomes any business should strive to achieve and the following three examples are currently demonstrating success at utilizing content marketing to its fullest potential.