Blog2019-01-17T01:50:45-04:00

Tips for creating a more effective website for a charity organization

January 17th, 2019|

A charitable organization has the potential to benefit greatly from enhancing their online presence. When looking at the main goals of a charity website, they can generally be boiled down to 1. encouraging visitors to get involved and 2. encouraging visitors to donate. However, if someone is unfamiliar with your organization, it is important that you give them the necessary information and motivation to want to become involved with or donate to your cause. The following suggestions can help improve the opportunity that your website provides to promote your cause and reach your goals.

3 examples of digital marketing strategies that may land your next customer

December 22nd, 2018|

As a marketing designer, I have been a part of implementing several types of digital marketing strategies for a variety of companies. As a consumer, I consider myself as someone who can be difficult to market to as I tend to avoid making any unnecessary purchases and can be very selective about the ones I do make. So, the products that I do end up purchasing must have done something right in order to get me to buy. The following are 3 case studies of products I have purchased recently and why I decided to purchase.

You may be overlooking your company’s best salesperson

June 6th, 2018|

Question: Who is the best salesperson at your company? Hint: They are always exactly where your customers are. They present a perfectly crafted message every time that is perfectly in line with the way your customers think and feel. They are available to answer your customer’s questions 24/7. They can tell great stories that are engaging and informative.

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