Dissecting an effective online marketing strategy for a small business
The following is a breakdown of a recent marketing campaign I saw that I consider to be have utilized a very effective strategy. The strategy is broken down into three phases: messaging, marketing funnel, brand design. For this article, I will focus on messaging.
How To Create a Startup Pitch Deck to Present to Investors
Every new or growing company needs a great pitch deck to present to potential investors about their mission, business plan, and company overview. The following are design tips and ideas for what to include in your presentation.
How to continuously improve the effectiveness of your website
Continuous improvement involves optimization of a website to achieve high-impact results based on real user data that has been collected since the site was launched. When companies invest in continuous optimization of their website, they will see a much larger increase in visitors, leads and overall revenue over time than those who don’t.
Save time and money on your website redesign by starting with a “launch pad website”
A launch pad website is utilized as a starting point with the intention of continuously evolving based on user feedback and data. User data that can help inform decisions include analytics, user testing, and customer survey responses and other data that reflect user engagement.
A guide to transitioning your training to online
Many businesses who offer individual training or classes are missing out on an opportunity to reach a much larger audience. Online training can be a great low-cost introductory option, supplement to your in-person training, source for lead generation, or as a complete replacement for your current in-person training.
A guide for generating leads with your real estate website
A website can be a powerful marketing tool for realtors. Not only are they a great resource for potential clients to learn more about you and your team, but they can also be a great source of generating leads from people searching for property listings in your area. The following are a list of strategies that can be used for any realtor’s website to help it appear in searches so that it can go to work for you to generate leads.